BUFFALO, NY – Lakelet Capital (“Lakelet”) is pleased to announce its portfolio company, Matrix Imaging Solutions (“Matrix”), has completed the acquisitions of Maryland-based ClassicPlus and Throttle. The acquisitions expand Matrix’s customer experience management (CXM) solution offering to provide leading omni-channel SMS and digital touchpoints, additional printing and mailing execution capabilities, and an expanded footprint in the Eastern Atlantic region.
Through these acquisitions, Matrix adds two technology-based proprietary product lines: Throttle, an omni-channel software solution with a leading market position in the aftermarket automotive industry, and NextGeneration, a transpromotional billing payment solution.
“I’m thrilled that ClassicPlus and Throttle are joining a growing company, and that we found a partner who aligns with our values, shares our vision and is committed to the legacy of our clients and team,” said ClassicPlus founder Richard Tremper.
Matrix CEO John Hartwell said, “We are proud to add the talented ClassicPlus and Throttle teams to our family at Matrix. This synergistic merger expands our deep bench of talent and strong operational expertise, and further enhances our strategy to build a technology-driven platform.”. “We are all very excited to announce this acquisition,” added Lakelet Capital Managing Partner Randy Bianchi, “This partnership provides a platform for Rick and Lorrie to transition the business they’ve built over several decades to their sons Jeff and Jamie. Lakelet and Matrix’s financial resources and human resource support offer a guiding hand for continued growth and success at ClassicPlus.”
About Matrix Imaging Solutions
Matrix is a technology-driven omni-channel customer experience management company providing integrated communication solutions through online bill presentment, smart mail, and SMS text notifications in a coordinated and strategic way. Matrix Imaging has locations in Sanborn, NY and Boerne TX.
About ClassicPlus and Throttle
ClassicPlus and Throttle are communication companies focused on integrated digital, print and SMS solutions in the automotive, utility, and franchise sectors. ClassicPlus and Throttle are located in Frederick, MD.
About Lakelet Capital LLC
Lakelet Capital is private equity group investing in lower middle market companies with founders seeking growth or transition through buyouts, management-led buyouts, or recapitalizations. Lakelet Capital is located in Buffalo, NY.